Search Engine Optimization Marketing
Wednesday 22nd, February
After your new website goes live on the internet we provide an on going service of promoting your website through various search engines to help your customers find you. As of typing this, there are now nearly over 100,000 website going live every day throughout the world, so getting listed on search engines eg. Google can take some time (12- 16 weeks) and search engines will never guarantee placement.
We specialise in Search Engine Placement and can help improve your ratings on search engines whether it is organic or paid searching. We can help pick your target keywords and phrases throughout your website to help you meet your target audience.
his.ie can help create relevant content within your website as we understand that your keywords need to be reflected in the page content. We make sure that your HTML text is "visible." Some designers try to spam search engines by repeating keywords in a tiny font or in the same color as the background color to make the text invisible to browsers.
Search engines are well aware of these and other tricks. Expect that if the text is not visible in a browser, then a search engine may not index it and may ban the website completely.
We also can provide sitemaps, XHTML validation, bespoke advanced search engine optimization for your website to suit your budget. We provide all our clients the cpanel system of their website so they can monitor the traffic visiting their websites directly off the servers to show that our work on your website is the best you can get.
Should You Hire A Search Engine Optimiser Who Cold Calls You?
We would recommend that you don't hire anyone who contacts you first through cold calling / email (SPAM). SEO is very much in high demand these days. The best and most trusted companies don't need to spam you with offers of free web site analyses or first page placements. Google don't cold call at any stage - a lot of people / businesses have been misled to believe that Google has contacted them directly only to have spend a lot of money on false promises. If ever you are unsure, trust your gut feeling and put the phone down / delete the email.
Here is a snippet from www.google.com regarding SEO "Experts":
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
* Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:
"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
* No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
* Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
* You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
* Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
* Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
* What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
* What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
o owns shadow domains
o puts links to their other clients on doorway pages
o offers to sell keywords in the address bar
o doesn't distinguish between actual search results and ads that appear on search results pages
o guarantees ranking, but only on obscure, long keyword phrases you would get anyway
o operates with multiple aliases or falsified WHOIS info
o gets traffic from "fake" search engines, spyware, or scumware
o has had domains removed from Google's index or is not itself listed in Google
We have helped numerous business with Search Engine Optimisation and can prove this through our clients. Over 90% of our work is referral basis, this alone is a testament by itself. Please feel free to contact us at any stage.
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